Wendy Xiao Schadeck
Associated CompaniesActivate, Safello, Zeppelin_OS, Sourcepoint
Wendy joined Northzone in 2015. She leads Northzone’s investments in blockchain, and is also interested in e-commerce and media. She works with companies like Zeppelin_OS, Safello, Activate and Sourcepoint.
Prior to joining Northzone, Wendy worked at A. T. Kearney and Accenture, a time she often refers to as “speed reading for corporate America” and took away two main themes: 1. Outsiders create truly disruptive innovation, and 2. Work requires purpose. This propelled her towards the world of startups.
While studying for her MBA at Columbia, she became deeply enthralled in the dichotomy of roles women are expected to play without much societal support. In pursuit of work-life integration for all parents, she founded CoHatchery, a co-working space with onsite childcare.
Currently at Northzone, she is really tuned into the human side of founding a startup and is looking for technologies that create huge societal efficiencies by dramatically and fundamentally altering human behaviour. With a background in economics, she has been spending a lot of time with the teams building the fundamental layers of Web 3 infrastructure, helping them think through their crypto-economic design. She believes that crypto protocols can unlock a much larger piece of the web by allowing more people to transact more frequently online. She often writes about crypto on Medium and authored Northzone’s investment thesis into this sector.
In her free time, Wendy enjoys making herself feel uncomfortable by getting in way over her head into a seemingly random selection of hobbies. Current and past endeavours include: snowboarding, volleyball, hip-hop dance, jewellery-making, and classical flute. She is also on a pursuit to travel the world with her family.