Marta Sjögren

Associated Companies

HappyOrNot, Labster, BehavioSec, Zervant, Seriously, Aevy





Marta Sjögren joined Northzone in 2012. Her primary areas of focus are consumer internet, digital health, edtech, gaming, and SaaS.  Her portfolio includes HappyOrNot, LabsterSqore, Seriously, ZervantBehavioSec, and Aevy.


Marta’s debut to the VC world resulted from a passion for innovation and a desire to make an impact in the world. After graduating from the London School of Economics with a degree in International Relations, Marta quickly learned that ‘saving the world’ through established institutional structures wasn’t really happening, so she embarked on an experimental journey to the École Supérieure de Commerce de Paris (ESCP Europe), to develop her knowledge of the business side of things through a MSc in European Business. At ESCP Marta worked on a student consultancy project commissioned by the Conservative Party of the UK, aiming to uncover the roadblocks to a healthy entrepreneurial society (Enterprising Britain, October 2007). This report marked the beginnings of a much larger effort to make Britain an entrepreneurial port of choice in Europe.

Upon graduating, Marta was thrown into the deep-end when she joined London/Palo Alto based venture fund, DN Capital, as an Investment Analyst, where she focused on digital media and financial services technology. At DN Capital, Marta worked with several companies, including TBricks, Eyeka, OLX, and Shazam, supporting the portfolio with market research, business development, and product analysis. After five years in London, Marta headed north to Stockholm. There she founded a boutique consultancy working with start-ups, corporates, and Northzone.

Driven by solving inefficiencies, you’ll most likely find this digital native working with grassroots innovation, experimenting with sports, or switching off from the world through meditation, literature, photography and time with her family. Having moved around the world more times than most people can count, Marta is fluent in English, French, Swedish, and Serbian/Croatian, and can communicate reasonably well in German, Portuguese, and Russian. She’s most at ease when there are at least as many different backgrounds/nationalities in the room as there are people.

Article by Marta Sjögren