Jessica is a General Partner at Northzone, where her main focus is DTC and consumer internet. Her portfolio includes Red Points, Na-Kd, Matsmart, Klarna, Outfittery, Flink and Fyndiq.
Prior to joining Northzone, Jessica co-founded and was CMO of market-leading meal-kit service HelloFresh, spearheading the global marketing operations. She started her career in consulting at LEK, and holds an MSc, Economics & Business from the Stockholm School of Economics.
You learn a thing or two about VC thinking when you’re in the fundraising hot seat multiple times, as I was at Hello Fresh. My biggest learning was to keep faith in my vision and keep moving, as fast as possible. If you think you’re in control, you’re not moving fast enough. Now I’m on the other side of the table, speed is still of the essence, but VC is a marathon. Every interaction counts, and the best deals are won through relationships built over years.
I love to discuss anything marketing related. I can talk for hours about the optimal channel mix, the best attribution model or a reasonable timeframe for your LTV calculation. Of all the disciplines a company needs to succeed, marketing is the one that has evolved the most over recent years. From performance to brand marketing, it’s crucial but so hard to get it right. CMOs have to have a swiss army knife of skills and constantly be learning. That’s why I love it.