Jessica Schultz
Partner, Stockholm
Jessica is a Partner at Northzone and based in the Stockholm office. She covers a wide range of sectors, although with a special interest in SaaS, climate and consumer business. Her portfolio includes companies like Klarna, Einride, Flink, Matsmart, Red Points, Dalma and Jow.
Prior to joining Northzone, Jessica co-founded and was CMO of market-leading meal-kit service HelloFresh, spearheading the global marketing operations. She started her career in consulting at LEK, and holds an MSc, Economics & Business from the Stockholm School of Economics.
Moving with purpose
You learn a thing or two about VC thinking when you’re in the fundraising hot seat multiple times, as I was at Hello Fresh. My biggest learning was to keep faith in my vision and keep moving, as fast as possible. If you think you’re in control, you’re not moving fast enough. Now I’m on the other side of the table, speed is still of the essence, but VC is a marathon. Every interaction counts, and the best deals are won through relationships built over years.
I'm a huge marketing geek.
I love to discuss anything marketing related. I can talk for hours about the optimal channel mix, the best attribution model or a reasonable timeframe for your LTV calculation. Of all the disciplines a company needs to succeed, marketing is the one that has evolved the most over recent years. From performance to brand marketing, it’s crucial but so hard to get it right. CMOs have to have a swiss army knife of skills and constantly be learning. That’s why I love it.
Recommend reading
If you're so smart, why aren't you happy?
By Raj Raghunathan. A fascinating book about happiness research and how the things that make us smart and successful can also undermine our happiness. It gives a good perspective on work, personal goals and relationships.
Food Pharmacy
By Lina Nertby Aurell and Mia Clase. Nutrition fascinates me, and I've read a lot about it. If you're new to the subject, this is a good start.
