Founders: Shabdha Chigurupati, Henry Davis, Bryan Mahoney, Ariel Wengroff

True. Personal. Care.

arfa is a new consumer goods company that develops personal care brands based on close relationships with the people who use them.

arfa is founded on the belief that if you’re going to put something onto your body, you deserve to have input on what it does and how it’s made. And if you are willing to engage emotionally in co-piloting the development of one of our brands, we think you deserve to benefit as a stakeholder too.

That’s why arfa gives 5% of our profits to these co-pilots, called The Collective, in recognition of their active involvement and vital contribution. This approach allows arfa to create the products that people really want and need, while the rest of us benefit from their insight.

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