Short facts

HQ – Stockholm
CEO – Johan Lilja
Co-investors – Salesforce Ventures, MOOR Capital
Northzone contact – Tim He
Web –

Northzone invested since


Universal Avenue is a global Brand Ambassador and Customer Acquisition solution that accelerates the growth of innovative solutions, through an on-demand direct sales force that can be activated instantly in any location around the world.

They look at sales from the perspective of representation – selecting and training talent to become Brand Ambassadors for leading online brands.

Universal Avenue are creating a new way of working – their Brand Ambassadors are located all over the world, set their own schedule and are free to work wherever they choose to travel. Together they form a distributed network that gives brands the freedom to grow in any market, at any time.

The company is headquartered in Stockholm, with offices in Greece and the UK.

Universal Avenue tweets.

TWITTER 13 Jun 2017
Thanks @elmundoes for announcing us as winner at @WhiteBullSummit this year! If you're in Spain pick up a copy!
TWITTER 13 Jun 2017
We’re thrilled to have won this year’s #WhiteBull2017 award at the @WhiteBullSummit in Barcelona! #universalavenue
TWITTER 12 Jun 2017
We uncovered the top 5 skills you need to succeed in sales, published in @SI_SalesUK