Short facts

HQ – Stockholm
CEO – Johan Lilja
Co-investors – Salesforce Ventures, MOOR Capital
Northzone contact – Tim He
Web –

Northzone invested since


Universal Avenue is a global Brand Ambassador and Customer Acquisition solution that accelerates the growth of innovative solutions, through an on-demand direct sales force that can be activated instantly in any location around the world.

They look at sales from the perspective of representation – selecting and training talent to become Brand Ambassadors for leading online brands.

Universal Avenue are creating a new way of working – their Brand Ambassadors are located all over the world, set their own schedule and are free to work wherever they choose to travel. Together they form a distributed network that gives brands the freedom to grow in any market, at any time.

The company is headquartered in Stockholm, with offices in Greece and the UK.

Universal Avenue tweets.

TWITTER 9 hours ago.
Happy Easter! Wishing you all a joyful weekend and a good time with your family, friends, colleagues or whoever y…
TWITTER 2 days ago.
"Don't be the one coding alone in the dark but rather interact, reach out, be open for reviews and learn from it"…
TWITTER 8 Apr 2019
“I really appreciate the work environment and the way of working”. In the second interview in our 3-minute series…