Our growth investment in Nivoda: Powering global rails for jewellery trade

Before Nivoda, buying diamonds was not only extraordinarily expensive but also inefficient. From inventory risks to exorbitant prices, high fees to quality issues, retailers have been forced to trade off between problems rather than solve the root causes. These problems were always a trade-off between one or the other. Now, with Nivoda, jewellery trade has evolved into an integrated, efficient and scalable process.

We’re excited to announce our latest growth investment in Nivoda, the world’s leading B2B diamond marketplace. This $51m Series C was led by Norhzone with participation from Avenir, Headline, Abstract Partners and Canaan to drive a new wave of operational and technological transformation within the company, reinforcing its commitment to fostering a global community for jewellery trade.

Since 2017, Nivoda’s mission has been to simplify and make global jewellery trade accessible. 

Staying true to this mission, its founders – serial entrepreneur David Sutton and visionary developer Andre Woons – have developed a solution that blends technology with traditional industries, enabling businesses of all sizes and locations to seamlessly increase their sales and margins.

Boasting the world’s largest collection of natural and lab-grown diamond, and gemstones, Nivoda’s offering extends far beyond its core B2B global marketplace. Their platform provides vertical software solutions that are quickly becoming the preferred operating system for online and independent jewellers. Nivoda also offers financing options, powered by a proprietary lending service that drives sales and empowers businesses with easy access to capital. 

Commenting on the announcement, our Partner Sanjot Malhi shares: “Nivoda has quickly emerged as a category-defining company that powers small retailers around the world. Nivoda is building a truly pioneering technology platform that creates value for all stakeholders across the ecosystem including consumers, suppliers, and retailers. We had the privilege of getting to know Dave and the team for over a year prior to investment and are very excited to partner with them on this journey” .

We’re delighted to welcome the exceptional Nivoda team – Dave, Andre and Jessie to the portfolio and thrilled to support their growth as the future jewel-technologists.