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  • Investments
  • 08 February 2024
  • 2 min read
  • Words: Northzone

Our investment in Jow: Revolutionising the Grocery Shopping Experience in Europe and the US

Picture: co-founders Jacques-Edouard Sabatier, Antoine Maillard, and Frank Maurin

We are thrilled to announce our investment in Jow, as they close a $13 million Series A extension led by us with participation from Eurazeo. The Paris-based startup has already transformed the way customers approach meal planning and grocery shopping in France, and is now ready to tackle the US. We believe Jow has what it takes to become a category leader in the grocery space, and this round will be a key step for their upcoming US launch.

With over six million users globally and an order placed every five seconds, Jow has already established a strong presence in the online food space, helping consumers answer the eternal question of what to have for dinner tonight. Jow partners with close to all French grocery giants, including Carrefour, Auchan, Intermarché, and Monoprix. In the US, Jow’s launching partners will include Kroger, one of the largest grocery chains in the country.

Jow’s meal-planning app is intuitive and innovative, allowing customers to efficiently choose recipes, plan menus and complete their weekly grocery shopping in one seamless process. Jow suggests and curates personalised recipes based on the customer preferences, such as allergies, food dislikes and appliances available in their own kitchen, making grocery shopping and meal planning much more efficient. In addition to the meal plans, customers can also shop for their household staple products in the Jow app, as they would from any grocery store, thereby reducing the need for multiple deliveries or grocery runs. Ultimately, Jow reduces cost and waste linked to grocery shopping, for both end-consumers and grocers.

Beyond the consumer-facing meal planning service, Jow’s offering also contains a suite of products such as retail media and data insights for grocers and FMCG companies. Jessica Schultz, Northzone partner and previously co-founder of HelloFresh, comments: “The way we see it, Jow is not only changing the consumer experience, they are also enabling retailers to broaden their distribution and FMCG companies to become more data-driven.”

Over 150 million meals to date have been prepared using Jow, with each meal typically including 25% more fresh ingredients and generating 15% less waste than they would have without Jow. Their novel approach to the trillion-dollar grocery industry is poised to make a significant impact, and we are proud to be part of this journey.