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  • Investments
  • 27 January 2022
  • 2 min read
  • Words: Michiel Kotting

Redefining customer relationships – through self-service: our investment in Stonly

Today, we are excited to announce our investment in Stonly, the innovative SaaS platform that solves the universal need for businesses to guide customers, users, and employees more effectively. 

We’re proud to be leading this Series A investment of $22 million with participation from existing investor Accel and many renowned angels such as Andrey Kushing, Miro CEO; Nicolas Dessaigne, Algolia founder and YC group partner; Roman Schumacher, Personio CPO; and Emmanuel Schalit, former Dashlane CEO, who have all backed Stonly to reshape self-service in one powerful platform.

We’ve been blown away by the sharp vision led by the founders Alexis Fogel, Krzysztof Dąbrowski, and David Rostan since we met with the team. They have been able to hire top tier talent to build the platform. Organisations are increasingly benefitting from reliable and dedicated self-service portals which enhance the company’s interactions with its customers. Customers now expect a company’s website to include a self-service application to direct them on how to use a product or service.

Stonly is emerging as the category-building leader in this new wave of software. They have already onboarded thousands of users, growing the customer base by 5x in 2021, onboarding brands like Intuit, AngelList, Criteo, Taxbit, BackMarket, Gorgias, M ynd, and UCLA. Since its launch in 2019, millions of users have interacted with support content built on the platform.

We strongly believe that self-serving and automated “help” is more efficient than waiting for customer service agents: it’s faster, accessible at any time, personalized and scalable. This is applicable to several product verticals, such as  customer onboarding and troubleshooting, therefore serving several objectives throughout the customer journey. 

In providing help to consumers, Stonly software also creates a purpose-built platform for the company, creating fewer information silos: customer onboarding (product and success teams), Support (support teams, third parties, integrations), and internal training teams (digital adoption, learning and development, etc.). 

“We see a huge market shift which is going to leave behind companies who don’t modernize self-service guidance beyond digitized documentation. Winning companies will allow their customers to get the maximum out of their software, through automation of personal guidance. As the number of software applications that end-users interact with grows, there is an increasing need for tech companies to better guide their users, drive adoption and ultimately, prove short time-to-value. That’s why we are so excited about Stonly as the defining brand solving this problem holistically at scale for innovative businesses.” adds our Partner and board member Michiel Kotting. Way to go, Stonly!