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  • Investments
  • 04 July 2013
  • 1 min read
  • Words: Northzone

Northzone leads a £9.5 million Investment in Ocapo

Northzone is pleased to announce it has led a £9.5m investment in Ocapo Limited. They were joined by Chris Hong, who will also serve as CEO, and BOOST&Co, who provided additional debt and equity funding.

Ocapo Limited develops and acquires leading online performance marketing and lead generation technologies in targeted international markets. Currently operating in London, Dubai and Hong Kong, Ocapo and its member companies offer a world class marketing technology platform to over 170 leading global advertisers, enabling them to effectively and profitably navigate through an increasingly complex online marketing universe.

With its new backers, Ocapo will embark on a strong and aggressive expansion strategy in targeted international markets, including China, Brazil, Russia, Turkey and Southeast Asia.

CEO Chris Hong commented, “Northzone’s track record in supporting tech companies to expand globally makes them a perfect partner for us. I believe we have a fantastic opportunity to assume leadership in several key markets.”

Jeppe Zink, General Partner at Northzone, comments “ Advertisers are increasingly struggling with the complexity of the online marketing landscape they have to navigate to find prospective customers. Ocapo leverages its world class technology platform to deliver to advertisers what they want, namely scalable results in a very simple and reliable way.“

Maclay Murray & Spens and Taylor Wessing served as legal advisors to the company and its investors.