Wendy Xiao Schadeck

Associated Companies

Qapital, Bloglovin'

Wendy joined Northzone in 2016. She has a particular interest for media, fintech, real estate tech, edtech, and blockchain, and specifically companies that connect the New York and European ecosystems.


Prior to joining Northzone, Wendy worked at A. T. Kearney and Accenture, where she helped solve the toughest business problems for industry giants in financial services, CPG, retail, telecommunications, and transportation. She gained a valuable perspective from this time she often refers to as “speed reading for corporate America” and took away two main themes: 1. Outsiders create truly disruptive innovation, and 2. Work requires purpose. This propelled her towards the world of startups.

While studying for her MBA at Columbia, she became a mother and became deeply enthralled in the dichotomy of roles women are expected to play, without much societal support in the U.S. In pursuit of work-life integration for all parents (herself included) she founded CoHatchery, a co-working space with onsite childcare. She reflects upon this time as some of the most exciting: “I truly grasped how it felt to be completely obsessed with my vision – to be constantly thinking about, talking about, and executing on the next steps to make the business incrementally better. Meanwhile, I was living the same problem that I found purpose in solving.”
Currently at Northzone, she is really tuned into the human side of founding a startup and is looking for technologies that create huge societal efficiencies by dramatically and fundamentally altering human behaviour.

In her free time, Wendy enjoys making herself feel uncomfortable by getting in way over her head into a seemingly random selection of hobbies. Current and past endeavours include: snowboarding, volleyball, hip-hop dance, jewellery-making, and classical flute. She is also on a pursuit to travel the world with her family.