Pär-Jörgen Pärson

Associated Companies

Spotify, fuboTV, Play Dots, Sourcepoint, Bloglovin, Widespace, Qapital, Jukely, SoundtrackYourBrand

Pär-Jörgen joined Northzone in 2004.  His primary areas of focus are disruptive businesses in consumer internet, media, and fintech.  His portfolio includes Spotify, fuboTVSourcepoint, Qapital, Play DotsWidespace, BloglovinCryex, SoundtrackYourBrand, and Jukely. He has over the years also invested in Avito, Pricerunner, Jasper, Videoplaza, and many others. PJ established the firm’s New York office in 2013.


Pär-Jörgen has some twenty years of venture capital experience under his belt and the scars to prove it having lived through the dot com days.

Over the years, PJ has been fortunate to work with some of the most prominent internet entrepreneurs coming out of the Nordics such as Daniel Ek, Martin Lorentzon, Jonas Nordlander, Kristofer Arwin, Sorosh Tavakoli and many more.

PJ is a classic early-stage guy: he gets his kicks out of investing in really big and disruptive ideas. He spends most of his brief attention span on Media, Consumer Internet and Fintech. This explains why he has led the investments and serves on the Board of Directors of companies such as online music juggernaut Spotify, and hyper growth mobile advertising companies Widespace and Sourcepoint.

Back in the late eighties, Pär-Jörgen joined the corporate ranks of McKinsey & Co. in Europe and in the US, serving clients within the telecom, technology and consumer goods industries, and consequently became really good at writing Powerpoint presentations. To his defence, he subsequently pulled off some real entrepreneurial stints, like managing the turnaround of a fish distribution business, as well as building Europe’s first Internet incubator, Cell Ventures.

Heavy metal music has a special place in PJ’s heart as a former touring musician. In fact, he felt compelled to co-write a best selling management book, taking the learnings from the greatest music ever made into the corporate world. “Heavy Metal Management” can be downloaded for a pittance from Amazon.

PJ holds an MBA from Stockholm School of Economics and Università Commerciale Luigi Bocconi in Milan. He speaks Swedish, English, Italian, German and French.