Associated CompaniesNa-kd, Fyndiq, Outfittery, Klarna, Lesara, Matsmart, LEMONCAT
Jessica joined Northzone in 2014. Her primary areas of focus are e-commerce and consumer internet. Her portfolio includes Na-kd, Fyndiq, Outfittery, Klarna, Lesara, Matsmart and LEMONCAT. Jessica is a growth stage investor and has a strong interest in marketing and business intelligence.
Prior to joining Northzone, Jessica co-founded HelloFresh, the global recipe kit delivery service with market-leading operations in nine markets. At HelloFresh, Jessica was the global CMO, and spearheaded the global marketing operation. Being in the fundraising hot seat no less than three times, Jessica learned a thing or two about VC thinking, believing in your own version of a big vision, but most importantly focus over control.
Jessica’s greatest lesson from her days as an entrepreneur is that you have to keep on moving, as fast as possible: “if you feel like you’re in control, you’re not running fast enough.”
However, it takes more than speed to win. Jessica comes from a fast-track strategy-consulting career with L.E.K. Consulting, and apart from developing an almost un-healthy love for Excel, Jessica learned to trust data and use it to fail fast and dust off even faster. Jessica is therefore no stranger to failure; in fact, she sees it as a key to continuous improvement. Half-jokingly Jessica adds: “you are only learning when you don’t see what lies ahead”.
In her spare time, you are likely to find this Northzoner cooking up a storm, improving her yoga skills, travelling the world or reading up on the latest trends in marketing and e-commerce.
Jessica holds a MSc in Economics and Business from the Stockholm School of Economics.