Jessica Nilsson

Associated Companies

NA-KD, Fyndiq, Outfittery, Klarna, Lesara, Matsmart

Jessica joined Northzone in 2014. Her primary areas of focus are e-commerce and consumer internet. Her portfolio includes NA-KDFyndiqOutfitteryKlarnaLesara and Matsmart. Jessica is a growth stage investor and has a strong interest in marketing and business intelligence.

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Prior to joining Northzone, Jessica co-founded HelloFresh, the global recipe kit delivery service with market-leading operations in six markets. At HelloFresh, Jessica spearheaded the global marketing operation, growing the business from scratch to $50 million in 24 months. Being in the fundraising hot seat no less than three times (Insight Venture Partners and Rocket Internet are two of their investors), Jessica learned a thing or two about VC thinking, believing in your own version of a big vision, but most importantly focus over control.

Jessica’s greatest lesson from her days as an entrepreneur is that you have to keep on moving, as fast as possible: “if you feel like you’re in control, you’re not running fast enough.”

However, it takes more than speed to win. Jessica comes from a fast-track strategy-consulting career with L.E.K. Consulting, and apart from developing an almost un-healthy love for Excel, Jessica learned to trust data and use it to fail fast and dust off even faster. Jessica is therefore no stranger to failure; in fact, she sees it as a key to continuous improvement. Half-jokingly Jessica adds: “you are only learning when you don’t see what lies ahead”.

In her spare time, you are likely to find this Northzoner cooking up a storm, improving her yoga skills, travelling the world or reading up on the latest trends in marketing and e-commerce.

Jessica holds a MSc in Economics and Business from the Stockholm School of Economics.