Short facts

HQ – Stockholm
CEO – Johan Lilja
Co-investors – Salesforce Ventures, MOOR Capital
Northzone contact – Tim He
Web –

Northzone invested since


Universal Avenue is a global Brand Ambassador and Customer Acquisition solution that accelerates the growth of innovative solutions, through an on-demand direct sales force that can be activated instantly in any location around the world.

They look at sales from the perspective of representation – selecting and training talent to become Brand Ambassadors for leading online brands.

Universal Avenue are creating a new way of working – their Brand Ambassadors are located all over the world, set their own schedule and are free to work wherever they choose to travel. Together they form a distributed network that gives brands the freedom to grow in any market, at any time.

The company is headquartered in Stockholm, with offices in Greece and the UK.

Universal Avenue tweets.

TWITTER 11 May 2017
Data is king! Like many tech companies we are building our own storage.
TWITTER 9 May 2017
For Spanish speakers, our Head of Sales in Spain Julián Pardo was interviewed by @economiadehoyes
TWITTER 9 May 2017
Universal Avenue has made it to the final of the European Bully Awards 2017 - for more info read here: