Short facts

HQ – Stockholm
CEO – Ola Sars
NZ contact – Pär-Jörgen Pärson

Northzone invested since


What's the story?

Soundtrack Your Brand was founded by me and Andreas Liffgarden in 2013. Both of us are music entrepreneurs and with Soundtrack Your Brand we set out to grow the global music market by re-shaping the business-to-business music space.

Our idea is simple: Apply frontline tech and know-how in order to change how digitally distributed music is used by brands and businesses on a global scale. With this as our starting point, we pursued a partnership with Spotify and the creation of two offers – Spotify for businesses and Spotify for enterprises.

At Soundtrack Your Brand, we are passionate about the music industry and the people that contribute to its progress. We love the heck out of music and the artists that create it. We pour our hearts and souls into our vision of growing the market and thereby supporting artists, so that they in turn will bring more killer music to both fans and brands.

Ola Sars CEO & Founder


SoundtrackYourBrand tweets.

TWITTER 27 Jul 2017
We met with Marcus Engman, Head of Design at IKEA to talk about the importance of music. Watch the video interview:…
TWITTER 21 Jul 2017
Learn how Marcus Engman, Head of Design at IKEA, values music in our video interview from IKEA Festival in Italy:…
TWITTER 14 Jul 2017
A Soundtrack filled with classic, pleasure-inducing hits from rock and pop. Common Familiar is streaming now:…