Short facts

HQ – Stockholm
CEO – Ola Sars
NZ contact – Pär-Jörgen Pärson

Northzone invested since


What's the story?

Soundtrack Your Brand was founded by me and Andreas Liffgarden in 2013. Both of us are music entrepreneurs and with Soundtrack Your Brand we set out to grow the global music market by re-shaping the business-to-business music space.

Our idea is simple: Apply frontline tech and know-how in order to change how digitally distributed music is used by brands and businesses on a global scale. With this as our starting point, we pursued a partnership with Spotify and the creation of two offers – Spotify for businesses and Spotify for enterprises.

At Soundtrack Your Brand, we are passionate about the music industry and the people that contribute to its progress. We love the heck out of music and the artists that create it. We pour our hearts and souls into our vision of growing the market and thereby supporting artists, so that they in turn will bring more killer music to both fans and brands.

Ola Sars CEO & Founder


SoundtrackYourBrand tweets.

TWITTER 3 days ago.
Cantonese songs meet food, fireworks follow. Check out our new playlist 'A Taste of Beijing', now streaming:…
TWITTER 25 May 2017
How can museums use music to their advantage? Read how Moderna Museet in Stockholm makes it part of their mix:…
TWITTER 9 May 2017
Latin Contemporary, our new Soundtrack, is available now. Let's get dancing: 💃🎵