Short facts

HQ: Stockholm, Sweden
CEO: Karl Andersson
Northzone contact: Jessica Nilsson

Northzone invested since


Buy discounted groceries online and stop food waste

Swedish company Matsmart was founded in 2013 with the simple idea to sell surplus consumer goods that would otherwise go to waste, at a discount to consumers across Sweden. Since then, they have seen explosive growth, from a turnover of 3 million SEK in 2014 to nearly 30 million SEK in 2015.

Matsmart tweets.

TWITTER 23 Jan 2018
Ikea investerar i Matsmart – ska expandera utanför Norden
TWITTER 26 Dec 2017
Weeehooo - thank you so much @arcticstartup 😃👍🏼
TWITTER 18 Dec 2017
Full fart framåt :) "Norrsken och Axel Johnson-sfären går in i Matsmart"