Short facts

HQ: Stockholm, Sweden
CEO: Karl Andersson
Northzone contact: Jessica Nilsson

Northzone invested since


Buy discounted groceries online and stop food waste

Swedish company Matsmart was founded in 2013 with the simple idea to sell surplus consumer goods that would otherwise go to waste, at a discount to consumers across Sweden. Since then, they have seen explosive growth, from a turnover of 3 million SEK in 2014 to nearly 30 million SEK in 2015.

Matsmart tweets.

TWITTER 1 Feb 2017
Glädjande nyheter: Svenska folket räddade 708 ton mat från att slängas under 2016!
TWITTER 5 Jan 2017
"Matsvinnsbutik" bland årets nyord - jubel hos Matsmart
TWITTER 16 Dec 2016
"En uppstickare med en lite annorlunda modell". That´s us :) Breakit listar de viktigaste spelarna