Short facts

HQ – New York, USA
CEO – Giordano Contestabile
Co-investors – Betaworks, Lerer Ventures, White Star Capital and Bassett Investment Group
Northzone contact – Pär-Jörgen Pärson
Web – www.bloglovin.com

Northzone invested since

Why did you build bloglovin'?

We started building websites in a garage in Täby, Sweden, and before we started bloglovin´, we were working on our second failed web project: a fashion-community. To get feedback on that idea, we got help from three fashion-bloggers — one of them was Carolina Engman. Somewhere between discussions and coffee breaks, she checked if any of her favorite blogs had updated. So she picked up a laptop and started typing in their web-addresses. A bunch of new windows flew up in her web-browser. Some blogs were updated and others weren’t. It. Was. Chaos.

Here was an opportunity for improvement. Wouldn’t it be sweet if you had one site that notified you every time one of your favorite bloggers had written something new?

We scrapped the fashion-community and started over from scratch. Two weeks later, we had our first, somewhat rusty, version of bloglovin´ up and running. One week later, over 1000 people had signed up.

Sure, there were other blog readers out there, but they were technical, boring, and cluttered with features. We wanted to build something for the rest of us. For everyone who doesn’t care about the technology behind it. For everyone who just wants things to work.

Bloglovin tweets.

TWITTER 37 minutes ago.
Want to go to Morocco this weekend? Well pack your bags! Your favorite gal pal duo, @Tania_Sarin + @PamHetlinger, i… https://t.co/mzXXPDUMUt
TWITTER 4 hours ago.
From the queen of glam herself, @CHRISELLEtweets, shows you how to throw the ultimate holiday party!… https://t.co/R74gNS4cva
TWITTER 9 hours ago.
One too many champs at last night's party? Here's how to depuff your face just in time for work! (c.o @PureWow)… https://t.co/dY2SlJ7sHd