Short facts

HQ – New York, USA
CEO – Giordano Contestabile
Co-investors – Betaworks, Lerer Ventures, White Star Capital and Bassett Investment Group
Northzone contact – Pär-Jörgen Pärson
Web – www.bloglovin.com

Northzone invested since

Why did you build bloglovin'?

We started building websites in a garage in Täby, Sweden, and before we started bloglovin´, we were working on our second failed web project: a fashion-community. To get feedback on that idea, we got help from three fashion-bloggers — one of them was Carolina Engman. Somewhere between discussions and coffee breaks, she checked if any of her favorite blogs had updated. So she picked up a laptop and started typing in their web-addresses. A bunch of new windows flew up in her web-browser. Some blogs were updated and others weren’t. It. Was. Chaos.

Here was an opportunity for improvement. Wouldn’t it be sweet if you had one site that notified you every time one of your favorite bloggers had written something new?

We scrapped the fashion-community and started over from scratch. Two weeks later, we had our first, somewhat rusty, version of bloglovin´ up and running. One week later, over 1000 people had signed up.

Sure, there were other blog readers out there, but they were technical, boring, and cluttered with features. We wanted to build something for the rest of us. For everyone who doesn’t care about the technology behind it. For everyone who just wants things to work.

Bloglovin tweets.

TWITTER 1 hours ago.
How YOU can become an early riser! (image: @HannaStefansson) #TheBLEdit https://t.co/JBTe4a2mdw https://t.co/ExQAvv55JU
TWITTER 11 hours ago.
5 looks here to renew your love of stripes ... (if you lost it)! (outfit: @andyheartblog) #TheBLEdithttps://t.co/aL0FtNhNGY
TWITTER 14 hours ago.
Craving something a little sweet + a tad citrusy? Try 1 of these recipes up on #TheBLEdit! (recipe @hummingbirdhighhttps://t.co/I7sw99JAAm